Gili is India’s first jewellery brand launched in 1994 to reflect the aspirations and outlook of the young new India. It was the first jewellery brand to be retailed through departmental stores. It is also the first jewellery brand of India who got Superbrands status It introduced the concept of MRP in the jewellery industry, and brought uniformity by offering identical quality, identical designs and identical pricing across the country. In 2008, Gili got a brand ambassador for the first time in its history – Bipasha Basu. This marked a new phase in the development of the brand, as it aimed to reach out to women of all age groups and increase its aspirational value.
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