Inspiration for DY BY DX came from giving a makeover to all that represents the Indian Subcontinent. Our products are different, functional and hence the name D-Y-by-D-X [a tribute to the diaspora's geek sub-culture]. We started producing prints, tees, bags and so on and went to fairs, festivals & movie releases and set up shop. Along the way we encountered soulmate brands from India & Singapore that were speaking the same language, to the same audience and began helping them out with a new market in USA. This used to be an online store, but the biggest demand came for the things we excelled at- creating, sourcing inspiring products and delivering them to stores, businesses & individuals.
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